Project co-financed by the Marche ERDF Regional Programme 2021–2027
Beneficiary
BESPECO PROFESSIONAL S.R.L.Project title
From the USA to the EU – Innovative Development Strategies to Connect Markets and Strengthen Bespeco’s Global PresenceProgramme
Marche ERDF Regional Programme 2021–2027 – SO 1.3 – Action 1.3.4 – Measure 1.3.4.2Support for the development of innovative business internationalisation strategies
CUP
B25H25001470007Project description
The project was aimed at strengthening the company’s international presence through participation in strategic trade fairs, the development of promotional tools and commercial content, the consolidation of the corporate image, and the implementation of digital solutions to support the international sales network and B2B channels.A significant component of the initiative focused on the digitalisation and structuring of product data, through the introduction of a software ecosystem based on PIM/DAM tools and a B2B/e-commerce platform. These solutions make it possible to organise, update and make technical, commercial and multimedia information relating to BESPECO products more easily accessible, improving the quality of the data available to customers, agents, distributors and international partners.
Objectives
The project aimed to strengthen BESPECO’s international competitiveness by improving the company’s ability to operate in foreign markets, develop relationships with customers, distributors, agents and commercial partners, and enhance the effectiveness of the digital and promotional tools supporting its international sales activities.The initiative also sought to improve the internal management of product information by promoting greater integration between technical data, commercial content, digital assets, catalogues and B2B relationship channels.
Activities carried out
As part of the project, a range of activities were carried out to strengthen BESPECO’s international presence, including participation in international trade fairs, the design and production of promotional materials, catalogues and graphic content, the development of digital tools for product information management, and support for sales and follow-up activities with international customers, distributors and partners.In particular, the company introduced a digital system supporting the centralised management of product information, integrating PIM/DAM tools with a B2B/e-commerce platform. This infrastructure improves data organisation, catalogue consultation, the availability of up-to-date content, and the sharing of information with the international sales and distribution network.
Results
The activities carried out have contributed to strengthening the international visibility of the BESPECO brand, improving its presence in foreign markets, and enhancing the commercial and digital tools supporting its network of customers, agents, distributors and B2B partners.The project has also enabled the company to improve the management of product information, make promotional and commercial follow-up processes more structured, and consolidate its internationalisation strategy across the US and European markets.
Through the digitalisation of product data and the introduction of the PIM/B2B system, BESPECO now has more advanced tools to organise and enhance its information assets, reduce data fragmentation, improve access to commercial and technical information, and provide more effective support to its sales network and international partners.
The initiative was carried out with the support of the European Union, the Italian State and the Marche Region within the framework of the Marche ERDF Regional Programme 2021–2027.
